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224-176-1425 (SL1) - Interact with News Media

Standards: Identified the principles of interacting with the media.

Conditions:
In a field, military operations in urban
terrain (MOUT) or garrison environment
interact with news media when no public
affairs practitioners are present.

Standards:
Identified the principles of interacting
with the media.

 

Performance
Steps

1.   Role of the individual when interacting with the
media.

a.
Check identification or
press credentials. If identification
or press credentials are produced,
continue with interview. If no
identification or press credentials
are produced, refer the individual
to your chain of command or public
affairs representative.

b.
Recognize your rights.

(1) 
You don’t have to speak
to the media.

(2) 
You don’t have to
answer all the questions.

(3) 
You control the length
of the interview.

c.
Maintain operational
security (OPSEC). 
Do not discuss classified
information.

2.   Guidelines for speaking with the media.

a.
Think before you answer.

b.
Tell the truth. You
should not lie or intentionally
mislead members of the media.

c.
Discuss only things that
you have direct responsibility for
or have personal knowledge about.
Speak at your level. You should
discuss only matters for which you
have direct knowledge.

d.
Don’t answer speculative
(what if) or hypothetical questions.

e.
Avoid jargon, acronyms,
slang and technical terms.

f. 
Answer the question with
which you are most comfortable when
asked multiple questions.   

g.
Keep
remarks brief and concise.

h.
Assume everything you say
may be printed or broadcast.

i.  
Use "I" not
"we" when stating your
opinion.

j.  
If you don’t know the
answer to a question or cannot
discuss it for any reason, say so.
Avoid using "no comment".

3.   Inform the chain of command of interaction with the
media.

Evaluation Preparation: 

Setup:  Provide soldier
with a realistic scenario of a simulated
media interview situation. Use mock press
credentials when necessary.

Brief
Soldier: 
Tell the soldier he is about to be
interviewed by the media. No public affairs
representatives are present. Evaluate
soldier on his ability to interact with the
media.

Performance
Measures

GO

NO
GO

1.   Checked media representative for identification or
credentials.

2.   Stated three recognized rights.

3.   Maintained OPSEC throughout the interview.

4.   Discussed subject areas related to direct
responsibility and personal knowledge.

5.   Stated answers while avoiding speculation.

6.   Performed interview without use of jargon,
acronyms, slang or technical terms.

7.   Employed concise remarks.

8.   Ensured no "off-the-record" comments were
made.

9.   Stated answers, avoiding "no comment"
response.

10. Informed chain of command of interaction with media.

Evaluation
Guidance: 
Score the soldier GO if 70 percent or
more of the performance measures are passed.
Score the soldier NO GO if less than 70
percent of the measures are passed. If the
soldier scores NO GO on any performance
measure, show or tell him what was wrong and
how to perform the measure correctly.

 

References

 

Required

Related

 

AR
360-1

 

 

FM
46-1

 


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