a.
Think before you answer.
b.
Tell the truth. You
should not lie or intentionally
mislead members of the media.
c.
Discuss only things that
you have direct responsibility for
or have personal knowledge about.
Speak at your level. You should
discuss only matters for which you
have direct knowledge.
d.
Don’t answer speculative
(what if) or hypothetical questions.
e.
Avoid jargon, acronyms,
slang and technical terms.
f.
Answer the question with
which you are most comfortable when
asked multiple questions.
g.
Keep
remarks brief and concise.
h.
Assume everything you say
may be printed or broadcast.
i.
Use "I" not
"we" when stating your
opinion.
j.
If you don’t know the
answer to a question or cannot
discuss it for any reason, say so.
Avoid using "no comment".